We are passionate about effectiveness. We always have been.

Ad Effectiveness Solutions

THE BRADLEY GROUP is a boutique effectiveness consulting partnership.

Everything we do flows from our Effectiveness Audit, where we deep dive into your brands and your business to identify the causes of Business/Brand/Communications ineffectiveness. We bring industry-leading data analytics capabilities to your sales and financial information, world-class market research expertise to (re)interpret consumer studies, extensive C-Suite knowledge in analyzing internal processes, and a broad range of industry experience in conducting key stakeholder interviews to diagnose root causes.

Our solutions are tailored to address the specific roadblocks to effectiveness our Audit identifies: we are equally adept at redesigning internal communication/decision-making processes, sourcing ideal external agency partners, redefining brand growth and pricing strategies, writing communications briefs and all points in-between. We then design and deliver training programs to leave your team fully equipped to drive profitable growth.

For communications agencies, we offer a unique range of training programs using our 40-years of client-side C-suite experience to increase strategic understanding of, and influence in, your key clients’ businesses.

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Our 2021 forecast: forecasts about 2021 won’t help you

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Ad Effectiveness Podcast
John and Carrie were guests on the Podcast Change on the Run

By Phil Buckley to discuss the best ways to influence decisions through change.

What our clients are saying!

Thank you John and Carrie for an interactive and engaging course experience. Beyond having a dynamic course curriculum, I am most impressed with the tangible frameworks and takeaways that I was easily able to apply to my work immediately. I will definitely be registering for more of your courses – keep them coming!

Taylor Ferri

Google Reviews

The collective knowledge and experience that John and Carrie have to share with their clients and workshop participants is incredible. Having worked with them in a strategic consultancy capacity as well as partaken in multiple masterclass series’, they are able to distill advanced business concepts into a simple, actionable context with their highly engaging workshops. The business storytelling takeaways from their Presentation Skills and Data Analytics and Graphics Masterclasses are invaluable. Great experience!

Amanda Horne

Google Reviews

What a fun way to intake training! Highly engaging, lots of hands on, and crystal clear instruction. I would highly recommend the investment in yourself and/or your people by partaking in these courses. John and Carrie have nailed it.

Carissa Dougall

Google Reviews

Canada-Ontario Job Grant (COJG) training program subsidy

N.B. The Bradley Group fully qualifies for the Canada-Ontario Job Grant (COJG) training program subsidy which can save you between 50-83% of your training costs, up to a maximum of $10,000 per employee.

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