Open Course Descriptions

Securing Resources Post-COVID

Ad Budgets

Agencies and Marketers need to make tangible, fact-based cases to win funds at a time when there will be an unprecedented number of calls on much-diminished corporate cash reserves. This course provides two crucial tools you can work on NOW to help you win back your budgets.

Business Strategy Thought Leadership

Business Strategy Thought Leadership

C-suite influence is impossible to achieve for agencies and marketers that stay focused only at the brand level. We take two widely-used tools at the brand level – Brand DNA and Brand Segmentation – and demonstrate how, at the business strategy level, Organization DNA and Portfolio Segmentation have enormous power to build sales and profit margins, enabling you to think and talk strategically about your clients’ businesses.

Influencing Decisions

BUILD STRATEGIC INFLUENCE WITH CLIENTS

During 2020, decision-making processes, their functional location and even the decision-makers themselves have changed. We explore X-Raying clients’ strategy development process, the current strategic mindset of the C-Suite and how to evaluate the strategic level of a client’s Marketing department.

Canada-Ontario Job Grant (COJG) training program subsidy

N.B. The Bradley Group fully qualifies for the Canada-Ontario Job Grant (COJG) training program subsidy which can save you between 50-83% of your training costs, up to a maximum of $10,000 per employee.

testimonials

What Our Clients Say

The collective knowledge and experience that John and Carrie have to share with their clients and workshop participants is incredible. Having worked with them in a strategic consultancy capacity as well as partaken in multiple masterclass series’, they are able to distill advanced business concepts into a simple, actionable context with their highly engaging workshops. The business storytelling takeaways from their Presentation Skills and Data Analytics and Graphics Masterclasses are invaluable. Great experience!

Amanda Horn

Thank you John and Carrie for an interactive and engaging course experience. Beyond having a dynamic course curriculum, I am most impressed with the tangible frameworks and takeaways that I was easily able to apply to my work immediately. I will definitely be registering for more of your courses – keep them coming!

Taylor Ferri

John and Carrie have an incredible ability to uncover the hidden business problems and opportunities that most overlook. They achieve this by bringing a fresh perspective and going beyond the obvious and expected. They look deeper and wider at the business, analyzing it from all the angles. And from there, they turn their learning into killer charts and a clear and compelling story backed by data that all stakeholders can understand. At Grey, we’ve worked with The Bradley Group numerous times to help redefine the marketing and advertising objectives for our clients, and to build powerful business cases that prove the effectiveness of our work. It goes without saying, they are highly, highly recommended.

Ian Westworth SVP Head of Planning & Effectiveness GREY Canada

“I had the opportunity to engage with The Bradley Group when I was just starting out with my business, Chronically Simple. Their insight and expertise was invaluable to my business growth. Both Carrie and John shared their knowledge and professional experience to ensure that my business was able to narrow down our overall strategy which allowed us to ensure we were focusing our efforts in the right areas. I look forward to working with Carrie and John again in the future as my business needs change.”

Kristy Dickinson – Managing Director, Chronically Simple Innomar Strategies

“Distell Wine & Spirits (Canada) Inc. in partnership with PMA Canada Ltd appointed John and Carrie, to help us with several strategic marketing initiatives this past year. Their exceptional brand marketing leadership coupled with their passion for solving complex business issues made this project an incredible success. Through thoughtful workshops and employee empowerment, the Bradley’s quickly identified opportunities to streamline marketing investment, aided in developing insights driven approach to brand marketing, create a regional halo to support the global vision while engaging multiple brand marketers across several beverage alcohol categories. Their ability to simplify complex business issues, creating a clear roadmap for success is their forte. I would highly recommend the Bradleys’ as their leadership transcends industries.”

Bren Wylie Country Manager, Distell Wine & Spirits

“We hired John and Carrie to conduct a deep dive analysis on one of our largest wine brands. They were tasked to review our strategy and identify key factors contributing to our decline.  We were extremely happy with their level of analysis and recommendations on building our new strategy.  I also went through their persuasive presentation training module. It was very comprehensive, unique and to the point.  I walked away from the experience with confidence and eager to apply what I learned.  I enjoyed working with both of them and respect their professionalism and extensive knowledge. I would hire them without hesitation on future projects. “

Marian Stillo -Senior Brand Manager | PMA Canada