Open Course Descriptions
Securing Resources Post-COVID
Agencies and Marketers need to make tangible, fact-based cases to win funds at a time when there will be an unprecedented number of calls on much-diminished corporate cash reserves. This course provides two crucial tools you can work on NOW to help you win back your budgets.
Business Strategy Thought Leadership
C-suite influence is impossible to achieve for agencies and marketers that stay focused only at the brand level. We take two widely-used tools at the brand level – Brand DNA and Brand Segmentation – and demonstrate how, at the business strategy level, Organization DNA and Portfolio Segmentation have enormous power to build sales and profit margins, enabling you to think and talk strategically about your clients’ businesses.
During 2020, decision-making processes, their functional location and even the decision-makers themselves have changed. We explore X-Raying clients’ strategy development process, the current strategic mindset of the C-Suite and how to evaluate the strategic level of a client’s Marketing department.
Canada-Ontario Job Grant (COJG) training program subsidy
N.B. The Bradley Group fully qualifies for the Canada-Ontario Job Grant (COJG) training program subsidy which can save you between 50-83% of your training costs, up to a maximum of $10,000 per employee.