Open Course Descriptions
Business Strategy Thought Leadership
Equips participants to think and talk strategically about their or their client’s business and understand how value is created. Participants will learn to identify company DNA and sources of enduring strategic advantage, interrogate business strategy and engage in how to drive profit.
Securing Resources Post-COVID
New for 2020
With many businesses having massively downscaled operations in recent months, filling their priority lists are crucial business reconstruction tasks. Marketers and agencies will need to make tangible, fact-based cases to win campaign resources at a time when there is an unprecedented number of calls on much-diminished corporate cash reserves. This course provides two crucial tools that can be worked on NOW to help win budgets back.
Prepares mid-level (5+ years’ experience) personnel to successfully transition from output-based roles into value-generating, C-Suite influencing roles. Four key tools will enable participants to evaluate marketers’ strategic influence, the strategic role of the marketing department, on which of the four levels of Business Strategy the business sits and be able, as individuals, to climb the Strategic Influencing Pyramid.