Open Course Descriptions

Marketing Evolution C-Suite Summit

Business Strategy Thought Leadership

Business Strategy Thought Leadership

Equips participants to think and talk strategically about their or their client’s business and understand how value is created. Participants will learn to identify company DNA and sources of enduring strategic advantage, interrogate business strategy and engage in how to drive profit.

Securing Resources Post-COVID

New for 2020
Ad Budgets

With many businesses having massively downscaled operations in recent months, filling their priority lists are crucial business reconstruction tasks. Marketers and agencies will need to make tangible, fact-based cases to win campaign resources at a time when there is an unprecedented number of calls on much-diminished corporate cash reserves. This course provides two crucial tools that can be worked on NOW to help win budgets back.

Influencing Decisions

BUILD STRATEGIC INFLUENCE WITH CLIENTS

Prepares mid-level (5+ years’ experience) personnel to successfully transition from output-based roles into value-generating, C-Suite influencing roles. Four key tools will enable participants to evaluate marketers’ strategic influence, the strategic role of the marketing department, on which of the four levels of Business Strategy the business sits and be able, as individuals, to climb the Strategic Influencing Pyramid.

testimonials

What Our Clients Say

John and Carrie have an incredible ability to uncover the hidden business problems and opportunities that most overlook. They achieve this by bringing a fresh perspective and going beyond the obvious and expected. They look deeper and wider at the business, analyzing it from all the angles. And from there, they turn their learning into killer charts and a clear and compelling story backed by data that all stakeholders can understand. At Grey, we’ve worked with The Bradley Group numerous times to help redefine the marketing and advertising objectives for our clients, and to build powerful business cases that prove the effectiveness of our work. It goes without saying, they are highly, highly recommended.

Ian Westworth SVP Head of Planning & Effectiveness GREY Canada

“I had the opportunity to engage with The Bradley Group when I was just starting out with my business, Chronically Simple. Their insight and expertise was invaluable to my business growth. Both Carrie and John shared their knowledge and professional experience to ensure that my business was able to narrow down our overall strategy which allowed us to ensure we were focusing our efforts in the right areas. I look forward to working with Carrie and John again in the future as my business needs change.”

Kristy Dickinson – Managing Director, Chronically Simple Innomar Strategies

“Distell Wine & Spirits (Canada) Inc. in partnership with PMA Canada Ltd appointed John and Carrie, to help us with several strategic marketing initiatives this past year. Their exceptional brand marketing leadership coupled with their passion for solving complex business issues made this project an incredible success. Through thoughtful workshops and employee empowerment, the Bradley’s quickly identified opportunities to streamline marketing investment, aided in developing insights driven approach to brand marketing, create a regional halo to support the global vision while engaging multiple brand marketers across several beverage alcohol categories. Their ability to simplify complex business issues, creating a clear roadmap for success is their forte. I would highly recommend the Bradleys’ as their leadership transcends industries.”

Bren Wylie Country Manager, Distell Wine & Spirits

“We hired John and Carrie to conduct a deep dive analysis on one of our largest wine brands. They were tasked to review our strategy and identify key factors contributing to our decline.  We were extremely happy with their level of analysis and recommendations on building our new strategy.  I also went through their persuasive presentation training module. It was very comprehensive, unique and to the point.  I walked away from the experience with confidence and eager to apply what I learned.  I enjoyed working with both of them and respect their professionalism and extensive knowledge. I would hire them without hesitation on future projects. “

Marian Stillo -Senior Brand Manager | PMA Canada  

lg2 worked in collaboration with John and Carrie on a brand repositioning in Quebec. They had great collaborative tools to kick start the planning process.  They are a talented duo of leaders focused on data analysis and getting results. They also have sharp analytic eyes that help simplify the narrative for everyone. They are as effective as their name.

 

 

Marie-Christine Cayer – Partner, Vice-President, Account Sevices, Montreal – lg2

“JAKS Beer, Wine & Spirits hired John and Carrie to help us build a strategy for private label.  The methodology they used to run a full day strategy session was incredible and resulted in us developing a strategy that was consistent with our brand and ensured buy in across the team.  We could have never reached this outcome without their leadership and knowledge.  John and Carrie are at the forefront of retail strategy in Canada.”

JAKS Beer, Wine & Spirits