What We Do

Effectiveness Consulting process

 Effectiveness Forensics: Audit Client & Agency measurement cultures, capabilities, expectations and potential.
 Effectiveness Engineering: Define how the communications will work; define and build the measurement framework
 Effectiveness Cycling: Campaign post-evaluation identifying how much, and by how, value was created.

Training for Effectiveness

We place great emphasis on concepts and frameworks to develop a deep understanding as to the ‘why’, illustrated with real-life examples and collaborative exercises to develop expertise in the ‘how’.

testimonials

What Our Clients Say

“I had the opportunity to engage with The Bradley Group when I was just starting out with my business, Chronically Simple. Their insight and expertise was invaluable to my business growth. Both Carrie and John shared their knowledge and professional experience to ensure that my business was able to narrow down our overall strategy which allowed us to ensure we were focusing our efforts in the right areas. I look forward to working with Carrie and John again in the future as my business needs change.”

Kristy Dickinson – Managing Director, Chronically Simple Innomar Strategies

“Distell Wine & Spirits (Canada) Inc. in partnership with PMA Canada Ltd appointed John and Carrie, to help us with several strategic marketing initiatives this past year. Their exceptional brand marketing leadership coupled with their passion for solving complex business issues made this project an incredible success. Through thoughtful workshops and employee empowerment, the Bradley’s quickly identified opportunities to streamline marketing investment, aided in developing insights driven approach to brand marketing, create a regional halo to support the global vision while engaging multiple brand marketers across several beverage alcohol categories. Their ability to simplify complex business issues, creating a clear roadmap for success is their forte. I would highly recommend the Bradleys’ as their leadership transcends industries.”

Bren Wylie Country Manager, Distell Wine & Spirits

“We hired John and Carrie to conduct a deep dive analysis on one of our largest wine brands. They were tasked to review our strategy and identify key factors contributing to our decline.  We were extremely happy with their level of analysis and recommendations on building our new strategy.  I also went through their persuasive presentation training module. It was very comprehensive, unique and to the point.  I walked away from the experience with confidence and eager to apply what I learned.  I enjoyed working with both of them and respect their professionalism and extensive knowledge. I would hire them without hesitation on future projects. “

Marian Stillo -Senior Brand Manager | PMA Canada  

lg2 worked in collaboration with John and Carrie on a brand repositioning in Quebec. They had great collaborative tools to kick start the planning process.  They are a talented duo of leaders focused on data analysis and getting results. They also have sharp analytic eyes that help simplify the narrative for everyone. They are as effective as their name.

 

 

Marie-Christine Cayer – Partner, Vice-President, Account Sevices, Montreal – lg2