What We Do

Effectiveness Consulting process

 Effectiveness Forensics: Audit Client & Agency measurement cultures, capabilities, expectations and potential.
 Effectiveness Engineering: Define how the communications will work; define and build the measurement framework
 Effectiveness Cycling: Campaign post-evaluation identifying how much, and by how, value was created.

Training for Effectiveness

We place great emphasis on concepts and frameworks to develop a deep understanding as to the ‘why’, illustrated with real-life examples and collaborative exercises to develop expertise in the ‘how’.


What Our Clients Say

“JAKS Beer, Wine & Spirits hired John and Carrie to help us build a strategy for private label.  The methodology they used to run a full day strategy session was incredible and resulted in us developing a strategy that was consistent with our brand and ensured buy in across the team.  We could have never reached this outcome without their leadership and knowledge.  John and Carrie are at the forefront of retail strategy in Canada.”

JAKS Beer, Wine & Spirits

“Gravity Partners engaged John and Carrie to facilitate Thought Leadership & Building Strategic Influence with Clients training sessions. They brought a seasoned professionalism to their approach, in both content and delivery which was extremely well-received by the participants of both sessions. They were excellent facilitators with a good balance between presenting material and short exercises that ensure engagement and retention. The value in the topics discussed was quickly actualized – as a manager saw the immediate application of their learnings by my team.”

Carissa Dougall – Partner, VP Client Services – Gravity Partners

“We hired John to do a business case writing session for our account management and planning employees in 2017, and John did an outstanding job. All employees had high praise for the session and felt they walked away with skills they can use many times over in their roles, and that they could put into practice right away. We won’t hesitate to reach out to John again to assist with our training needs.”

Stephanie McCrae – Global HR Director, TAXI

“There is no one who better understands effectiveness and how agencies can position themselves to achieve and deliver real results for clients than John.  His training courses and strategic counsel are a necessary and proven secret weapon to winning more pitches, growing organic business and retaining more clients. “

Michelle Lee – Head of Planning, Ogilvy