What We Do
Effectiveness Consulting process
Effectiveness Forensics: Audit Client & Agency measurement cultures, capabilities, expectations and potential.
Effectiveness Engineering: Define how the communications will work; define and build the measurement framework
Effectiveness Cycling: Campaign post-evaluation identifying how much, and by how, value was created.
Training for Effectiveness
We place great emphasis on concepts and frameworks to develop a deep understanding as to the ‘why’, illustrated with real-life examples and collaborative exercises to develop expertise in the ‘how’.