Build Strategic Influence With Clients

BUILD STRATEGIC INFLUENCE WITH CLIENTS

Will transform the ability of client-facing personnel to gain influence beyond their day-to-day client contacts, preparing Account personnel in the transition from output-based roles into more value-adding senior-level relationships, and equipping Strategic Planners to build their own relationships with client strategists. Suitable for Account Supervisors, Account Directors, recently appointed Group Account Directors.  Planners of all levels.

Who Should Attend

Account Supervisors, Account Directors, recently appointed Group Account Directors. Planners of all levels.

3-HOUR COURSE OUTLINE

  • Understanding the Client’s strategy gap
  • Evaluating Marketers’ strategic influence
  • Evaluating the strategic role of the Marketing department within the client
  • Evaluating the client’s C-suite and where they sit on the four levels of Business Strategy
  • Evaluating yourself and how to climb the Strategic Influencing Pyramid

FEES

$3,000 – Up  to max 16 attendees