Business Case Writing Skills

Business Case Writing

Builds upon existing case-writing skills, demonstrating numerous techniques and tips through simple, memorable exercises. Will transform the power and persuasiveness of credentials decks, client pitches and client business updates, plus win Effies!

Who Should Attend

Suitable for Account Supervisors, Account Directors, Group Account Directors, Planners, Planning/Strategy Directors.


  • Why Business Cases? – Understanding why and how Business Cases are used within clients
  • Know Your Audience – Business Cases (and Effectiveness Awards) are targeted at the very highest levels of management who are used to certain kinds of communicate on presented in certain ways.
  • Give Yourself a Chance – Avoid the basic common errors that immediately deny your case a hearing.
  • Turn Bronze into Silver, Silver into Gold, Maybe’s into Yes’s – How to improve ANY Business Case
  • The Art of the Killer Chart – Turning data into compelling, memorable visuals
  • Setting Yourself Up to Win – Learn the secrets of serial CASSIES / Effies / pitch winners


$4,000 – Up  to max 16 attendees