Business Strategy Thought Leadership

Business Strategy Thought Leadership

Will equip client-facing personnel to think and talk strategically about clients’ businesses, transforming your agency’s ability to add lasting value beyond the execution of briefs and thus greatly increasing your perceived value to the client as a strategic partner.

Who Should Attend

Account Supervisors, Account Directors, recently appointed Group Account Directors. Planners of all levels.

3-HOUR COURSE OUTLINE

  • Comprehend the language of the boardroom – avoiding the common translation issues
  • Unravel client DNA – identify and leverage clients’ sources of enduring strategic advantage
  • Interrogate Business Strategy – understand how your clients create value
  • How to talk about competition – horizontal and vertical competition in the Value Chain
  • How to talk about Segmentation – selling the business benefits
  • How to talk about Brand Positioning – tie Positioning to core business metrics

FEES

$3,000 – Up  to max 16 attendees