Effectiveness Awards Workshop

Planning

Will hot-house your prospective Effies / Strategy Awards entries (max. 4 per workshop) into compellingly structured, fleshed out business cases, easily adaptable into the required entry formats. Information gaps will be identified and an action plan developed to finalise award-worthy entries.

Who Should Attend

Suitable for Account teams associated with award-potential campaigns and also joint agency/client teams.

3-HOUR COURSE OUTLINE

  • Why Business Cases? – Talking the language of the client (and effectiveness awards juries.)
  • Planning Your Business Case – Identifying if you have an award-worthy campaign. Writing Your Business Case – The nine key elements to a winning case.
  • The Art of the Killer Chart – Turning data into compelling, memorable visuals
  • Setting Yourself Up to Win – Action-planning your case to completion and client approval

SINGLE CASE AGENCY/CLIENT SESSION

As an alternative, focus on one case and invite your client’s marketing/research/stats team to attend. Client involvement will improve the case, facilitate client sign-off and strengthen relationships.

FEES

$3,000 Full Workshop

$2,000 Single Case