John Bradley

Managing Partner
Brief info

John Bradley spent 25-years with Cadbury in the U.K. and Canada in a variety of roles including Sales Forecasting, Brand Management, Strategic Planning and running one of the U.K.’s largest consumer research departments. He has published several books, including FMCG: The Power of Fast Moving Consumer Goods, and Store Wars: The battle for Mindspace and Shelfspace, In-store and Online. From 2013-2017 John was Judging Coordinator of the CASSIES, after which he formed The Bradley Group with Carrie Bradley to offer a bespoke effectiveness consulting service for brand owners and advertisers.