John Bradley

Brief info

John Bradley spent 25-years with Cadbury in the U.K. and Canada in a variety of roles including Sales Forecasting, Brand Management, Strategic Planning and running one of the U.K.’s largest consumer research departments. He has published several books, including FMCG: The Power of Fast Moving Consumer Goods, and Store Wars: The battle for Mindspace and Shelfspace, In-store and Online. Since 2013, he has been Editor and Judging Coordinator of the CASSIES, Canada’s advertising effectiveness awards, during which time he has critiqued over 600 advertising effectiveness business cases.