We use our real-world experience to turn high-level business school concepts into practical tools which can be immediately applied at all business levels, including the C-Suite. Our courses are highly participatory, mentally challenging and fun, regularly being lauded as “the best training we ever had!” We stay at the leading edge of training via Zoom by being part of an informal global best-practice network.


All our courses are delivered online as 90-minute Zoom modules. Each course has 3-4 key concepts which we bring individually to life with a framework of understanding illustrated by real world examples, which are then followed by short, engaging group exercises. Facilitated feedbacks and discussions cement the learnings. Some courses involve pre-reading of around one hour. Maximum of 24 attendees per course.


Each individual course is priced at CA $2,000, with the exception of Data Analytics and Graphics Masterclass (3x 90-minute modules) which is priced at CA $6,000.
For any combination of three courses – CA $5,000
For any combination of seven courses – CA $11,000
(Data Analytics and Graphics Masterclass is excluded from the above discounting.)

Business Strategy Thought Leadership

Business Strategy Thought Leadership

Equips participants to think and talk strategically about their or their client’s business and understand how value is created. Participants will learn to identify company DNA and sources of enduring strategic advantage, interrogate business strategy and engage in how to drive profit.


WHEN: Wednesday, August 5th., 7.00-8.30pm
WHERE: LIVE on Zoom (Sorry, no recording allowed)
PRICE $195

Securing Resources Post-COVID

New for 2020
Ad Budgets

With many businesses having massively downscaled operations in recent months, filling their priority lists are crucial business reconstruction tasks. Marketers and agencies will need to make tangible, fact-based cases to win campaign resources at a time when there is an unprecedented number of calls on much-diminished corporate cash reserves. This course provides two crucial tools that can be worked on NOW to help win budgets back.

WHEN: Wednesday, August 17th., 7.00-8.30pm
WHERE: LIVE on Zoom (Sorry, no recording allowed)
PRICE $195

Influencing Decisions


Prepares mid-level (5+ years’ experience) personnel to successfully transition from output-based roles into value-generating, C-Suite influencing roles. Four key tools will enable participants to evaluate marketers’ strategic influence, the strategic role of the marketing department, on which of the four levels of Business Strategy the business sits and be able, as individuals, to climb the Strategic Influencing Pyramid.


WHEN: Wednesday, September 2nd., 7.00-8.30pm
WHERE: LIVE on Zoom (Sorry, no recording allowed)
PRICE $195

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Universal Brand Mapping

New for 2020
Brand MappingTypically, brand maps represent consumers’ perceptions on opposing dimensions, e.g. budget/premium, spicy/mild. But how do these relate to business outcomes? Centrality-Distinctiveness Mapping connects a brand’s position on a perceptual map with sales and price, guides brand strategy and resource allocation decisions, and can be applied to any product/service category, making it an ideal strategic tool for agencies working across many different clients.

Data Analytics and Graphics Masterclass

New for 2020

Killer Charts

This 3x 90-minute group of courses draws upon the latest and best thinking in data analytics and graphical visualization techniques, equipping participants with the skillsets to succeed in a world of Big Data. Each will gain the ability to draw out information from varying types of data and visually communicate it compellingly to C-Suite decision-makers.

Proving Your Campaigns Work

Brand Equities

Successful campaigns create far more business value than brand owners or their agencies realize. This course focuses on how to identify the three key areas of value creation usually missed in campaign reviews that will enable participants to demonstrate the tangible, incremental value created by marketing communications.

Write Compelling Case Studies

Business Case Writing

Applying business storytelling techniques, participants will learn how to write consultant-standard Marketing/Advertising campaign case studies that can be taken into the C- Suite of current and potential clients.


What Our Clients Say

The collective knowledge and experience that John and Carrie have to share with their clients and workshop participants is incredible. Having worked with them in a strategic consultancy capacity as well as partaken in multiple masterclass series’, they are able to distill advanced business concepts into a simple, actionable context with their highly engaging workshops. The business storytelling takeaways from their Presentation Skills and Data Analytics and Graphics Masterclasses are invaluable. Great experience!

Amanda Horn

Thank you John and Carrie for an interactive and engaging course experience. Beyond having a dynamic course curriculum, I am most impressed with the tangible frameworks and takeaways that I was easily able to apply to my work immediately. I will definitely be registering for more of your courses – keep them coming!

Taylor Ferri

John and Carrie have an incredible ability to uncover the hidden business problems and opportunities that most overlook. They achieve this by bringing a fresh perspective and going beyond the obvious and expected. They look deeper and wider at the business, analyzing it from all the angles. And from there, they turn their learning into killer charts and a clear and compelling story backed by data that all stakeholders can understand. At Grey, we’ve worked with The Bradley Group numerous times to help redefine the marketing and advertising objectives for our clients, and to build powerful business cases that prove the effectiveness of our work. It goes without saying, they are highly, highly recommended.

Ian Westworth SVP Head of Planning & Effectiveness GREY Canada

“I had the opportunity to engage with The Bradley Group when I was just starting out with my business, Chronically Simple. Their insight and expertise was invaluable to my business growth. Both Carrie and John shared their knowledge and professional experience to ensure that my business was able to narrow down our overall strategy which allowed us to ensure we were focusing our efforts in the right areas. I look forward to working with Carrie and John again in the future as my business needs change.”

Kristy Dickinson – Managing Director, Chronically Simple Innomar Strategies

“Distell Wine & Spirits (Canada) Inc. in partnership with PMA Canada Ltd appointed John and Carrie, to help us with several strategic marketing initiatives this past year. Their exceptional brand marketing leadership coupled with their passion for solving complex business issues made this project an incredible success. Through thoughtful workshops and employee empowerment, the Bradley’s quickly identified opportunities to streamline marketing investment, aided in developing insights driven approach to brand marketing, create a regional halo to support the global vision while engaging multiple brand marketers across several beverage alcohol categories. Their ability to simplify complex business issues, creating a clear roadmap for success is their forte. I would highly recommend the Bradleys’ as their leadership transcends industries.”

Bren Wylie Country Manager, Distell Wine & Spirits

“We hired John and Carrie to conduct a deep dive analysis on one of our largest wine brands. They were tasked to review our strategy and identify key factors contributing to our decline.  We were extremely happy with their level of analysis and recommendations on building our new strategy.  I also went through their persuasive presentation training module. It was very comprehensive, unique and to the point.  I walked away from the experience with confidence and eager to apply what I learned.  I enjoyed working with both of them and respect their professionalism and extensive knowledge. I would hire them without hesitation on future projects. “

Marian Stillo -Senior Brand Manager | PMA Canada